Project Description: The company "Gasoil" introduced a new series of premium motor oils called "TITAN" and requested the development of an elegant and prestigious packaging design for this product line. The project's goal was to create packaging that clearly showcased the premium nature of the "TITAN" series and captured the attention of the target audience.

Insight: After analyzing the motor oil market, it became evident that to attract premium segments of customers, an exclusive and luxurious image was necessary. The task was to design packaging that reflected the high quality and prestige of the "TITAN" series, establishing associations with elitism and reliability.

Concept: The primary design concept revolved around using gold and black colors. Gold symbolizes luxury, success, and prestige, while black represents stability, strength, and technical expertise. The combination of these colors created an attractive and elegant

Attractiveness: The packaging design captures the attention of the target audience, stands out on shelves, and creates a desire to purchase the product, thanks to its luxurious and stylish appearance.

Result: The developed packaging design for "Gasoil TITAN" premium motor oil effectively communicates the product's premium character and appeals to customers with its luxurious image. The company "Gasoil" has received packaging that effectively supports the brand, establishes high product value, and attracts new customers.